It’s time for another installment of the Friday Fry-up. Today on the docket is this super weird ad from Evian:
What is it exactly that they are trying to tell me? That drinking their water will make me younger? That it will give me more energy? That it will give me hair that looks as though I’m in front of an ever-present wind machine?
Or is it trying to tell me that drinking Evian will ensure that I lose the ability to talk and walk and leave me without control over my bowels and/or urinary tract?
Seriously, I’m calling shenanigans on this Benjamin Button crap.
How does this even make sense? Especially due to the fact that they chose a model who is what – nineteen, maybe twenty years old? Yeesh. You know you are living life a little too fast and fancy free (aka no sleep and rampant drug use) if the year you graduate out of your “teens,” you are pining for the simpler days of yore, when you wore Babar onesies and cried all the time. I really hope that this was not the message the campaign directors wanted to get across in this ad.
I doubt it – but then again, you never know.
I mean really, why not have a majorly old dude sporting a hot young piece of man flesh on his t-shirt? That way we could move beyond the ever-present and hugely boring notion that aging as a woman IS SERIOUSLY THE SCARIEST THING IN THE ENTIRE WORLD EVEN SCARIER THAN ZOMIBES OMG GUYS GET ME SOME NIGHT TIME ANTI-WRINKLE CREAM STAT. It would turn this conceit on its head, and make for a pretty interesting, funny, and aesthetically pleasing campaign.
Because seriously, if the ad is geared towards women (which I’m assuming it is – I don’t think there any many dudes out there who date women for their “inner baby” – and if there are, well, that’s a whole other can of worms I am not interested in opening) let’s give them something awesome.
Is there no one out there that can come up with an idea that is thought-provoking, and most importantly, NEW?
As my mother used to ask, “AM I TALKING TO A BRICK WALL?”
Otherwise, it’s just boring, lazy and stupid. Hey Evian, did you hear that? Your water is Two and a Half Men – BOTTLED!!
P.S. Do babies even drink water!? I don’t think they ingest much of anything besides breast milk or formula.
So sorry Evian – it’s a fail on all fronts.
On a completely different, totally awesome note: It snowed yesterday!
Now I no longer feel so silly about how quickly my excitement has been ramping up for the holiday season. There is so much about this time of year that brings out the nostalgia big time.
Catch me at my desk today and you’ll probably hear me humming that age old tune:
“Oh the weather outside is weather…”